What ListLogic does in the appointment, what your sellers walk away with, and how to get started.
ListLogic builds a microscope view of how your home's market is actually performing — a factual, data-backed pricing story on a market customized to that specific home, not the whole city. Sellers see the competitive picture, a recommended list price and range, and clear trade-offs if they go higher or lower. After they list, the Market Fingerprint stays on that same market: what went pending or sold, what listed under you, what listed over you.
Listing agents and teams who want a professional, data-backed story at the listing appointment. Built first for Northern Colorado — works nationwide when you search a market or upload a comparable export for the subject home.
Both. Search builds a market from location, price/beds/baths/sqft filters, and an optional map draw — nationwide. Upload takes a CSV or TXT from any MLS; ListLogic maps the column headers and asks you to confirm them before generating.
Create your seller's custom market — the homes a buyer will actually cross-shop against theirs. In Matrix (or your MLS):
Export CSV or TXT (Save As CSV if you only get Excel). Aim for about 500 homes.
After you upload, ListLogic auto-matches columns (MLS #, price, sold price, beds, baths, sq ft, garage, dates, lot, and more). You can change any dropdown that looks wrong, then confirm mapping and Generate.
Yes for common Matrix, RESO-style, and everyday synonyms (Beds, Sq Ft, MLS #, Close Price, garage, lot size, and more). After upload you always review the mapping — with sample rows — and can reassign any field before the report runs.
How their specific market segment is performing — absorption pace, inventory, and buyer demand for homes like theirs — plus a recommended list price and range anchored to what buyers just paid. Live what-if sliders show how timing and odds move with price, so the conversation stays on facts, not opinions.
A clear recommended list and range, the competition picture, expected timing and odds at different price strategies, plus the Market Fingerprint: Live Story, a print listing presentation, a listing flipbook, and a living seller link that stays current after they list.
No. A portal estimate can appear as an optional chip on the Live Story so you can talk about the number the seller already saw. It never drives the recommended list, the range, the odds, or the supply math. You choose whether the seller sees it.
The whole generated package is a Market Fingerprint. Live Story, print, and flipbook are the appointment formats. After Generate, the seller also gets a stable link to that same market: what went pending or sold, what listed under you, what listed over you. You can't change the street. You can still work the price and the condition. The agent manages list price, seller contact, the link, weekly email, refresh or upload, and mark-sold on that page.
Search Fingerprints refresh weekly whether or not email is on. Upload Fingerprints cannot invent MLS rows — the agent uploads a fresh export. Weekly email is opt-in and never starts automatically when you Generate. No SMS. Talk tracks are rule-based (rank, status, supply) — never a new dollar recommendation, never a portal AVM.
Buyers compare price, condition, and location. You can't change the street after they list. You can still work the price, and you can still work the condition. The Fingerprint walks homes that went pending or sold so you can see — on those two — whether they should have beaten yours.
A similar home listed under yours is the cheaper option sitting next to it. Listed over yours, yours is the cheaper option. That's how people actually shop. Not a city average.
The weekly pulse is now the living Market Fingerprint. Search reports refresh the market picture every week. You can optionally email that picture to yourself, the seller, or both. Email never starts on Generate. Upload reports show a loud as-of date until you upload this week’s MLS export.
Yes. You stay in control. Adjust the condition/presentation rating, override list price and range, edit advantages and watch-outs, and refine which comps to highlight. On the Live Story, click Edit on the far right to change titles and copy on the page — restore ListLogic wording anytime. Stats stay stats.
Instead of city-wide averages, ListLogic filters to the homes a buyer would genuinely cross-shop against the subject — size, garage, area, age, and timeframe — so every number reflects this home's competitive set. It's an apples-to-apples segment, which is what makes the pricing factual.
Months of inventory uses Active listings only — homes a buyer can still buy — divided by recent sales pace. Homes already spoken for are counted separately, so sellers see true buyer demand without inflated inventory numbers.
No. It organizes the market story so sellers can see what you already know. Your expertise still chooses the comps, the condition call, and the final list recommendation — ListLogic makes the trade-offs visible and presentation-ready.
Interactive (Live Story) — live on-screen story with charts, what-if pricing, and agent tools.
Print Listing Presentation — the Live Story printed landscape, one section per page with every chart and graphic. One click from the presentation; print it or save as PDF for email.
Listing flipbook — landscape slides designed for listing presentations and binder printouts.
The data behind each presentation is used to build your presentation for that subject and market cut. We don't sell it or publish seller addresses as marketing content. Use the same care you already use with client data.
The sample demo is free forever — no account. Create an account to Search or Upload and set branding. When you click Generate, unlock with a 7-day trial (card required, then $39/mo unless you cancel) or $20 for that one report.
You are not charged to explore the sample or to set up your market — only when you unlock a custom presentation.
One-time ($20) — unlock a single full presentation.
Agent monthly ($39) — 7-day trial with card on file, then unlimited presentations; cancel anytime.
Annual ($390) — unlimited with roughly two months free vs monthly.
Pay securely on the pricing page or at Generate (Stripe Checkout). Manage or cancel from the app billing portal after you subscribe.
Yes. Add agent name, phone, email, brokerage, colors, and logo on generate. Brokerage plans support shared branding defaults across seats.
Use the Send feedback button in the app and on live presentations (Bug / Suggestion / Other). It emails Adam and lands in the admin inbox. You can also email adam@saahomes.com.
Interactive CMA software shows sellers a live pricing story instead of a static PDF. ListLogic makes the pricing decision interactive: live what-if sliders show how sell-odds, DOM, and supply pressure change at each stretch price — on a custom-fit competitive set built for the subject home, not city-wide averages. Works with any MLS via Search or upload. See how interactive CMA software works.
A traditional seller CMA shows comparable sales and maybe a suggested list price. ListLogic adds the trade-off layer: for every possible list price, the odds of selling within a realistic window, against true active supply. The seller sees why the recommended range makes sense — and what happens if they stretch it. The result is a pricing conversation, not a report handoff. Compare: Cloud CMA alternative · Saleswise alternative.
Yes — specifically at the pricing conversation, where listings are won and lost. When a seller is anchored on a portal estimate, a static CMA feels defensive. ListLogic turns the appointment into a collaborative pricing decision: the seller sees their own competitive set, the odds at each price, and the supply pressure — so overpricing gets discussed while you're in the room, not after a 30-day stale listing. Read how to run a soft-market listing appointment or try the demo.
Sample listing first. Create an account to build yours — unlock at Generate.